Q: Are you getting the RETURN you expect from your marketing department spend?
Q: What direct SALES RESULTS can your marketing department show for time and money invested?
Q: Is the money you SPEND on trade shows worth it?
Q: Is your WEBSITE functioning the way it should, or does it need UPDATING?
Q: Is your marketing department using all of the LATEST tools available, with up-to-date marketing practices
and technology, some of which should be free?
Q: Are your product, sales & marketing teams working TOGETHER?
Q: Are all the sales LEADS generated by marketing actually getting followed up or are they being sent to your sales force faster where NOTHING is being done with them SOONER?
HOW WE CAN HELP.
It’s not unusual for companies to be baffled about whether or not money spent on marketing produces an acceptable ROI. Marketing teams often go through habitual motions, often using repetitive methods year after year, yet produce few verifiable results to show for the enormous effort and expense. Far too often, websites are only used for customer information purposes, or just to say you have one, not sales lead generators as they should be.
Without question, the trade-show spend is the largest line item in a company’s marketing budget. Counting the number of leads generated at a trade-show is not the way to measure marketing results. Generating leads only works if they are the right leads to begin with, and then turned into sales. More often than not, despite the tens of thousands of dollars being spent, leads are not aggressively pursued and less than 20% are actually followed-up on by sales.
Alpha Strategies has decades of international marketing, CRM implementation and trade-show experience. We take a holistic approach, weaving and coaching product management, sales and marketing into one cohesive strategy. We have the experience to quickly analyze your website, look at your internal marketing communications process and help determine if the money you currently spend on marketing and trade-show’s is being turned into actual sales.
PREVIOUS EXPERIENCE WITH:
Machine tool "Sales" is just a title on a business card.
But machine tool "Selling" is a teachable and learnable skill.
AREAS OF EXPERTISE
BUSINESS IN EUROPE & CHINA
• SPECIAL PROJECTS
• INTERNATIONAL SALES
• ENTERING THE MARKET
• BUILDING SALES
• BUILDING BRAND
• JOINT VENTURES
WE CAN HELP.